addison
galyan

I chose this brand  because growing up we shopped mostly  Great Value, and while I never felt ashamed of this fact, I always thought the branding could be so much better. Shoppers shouldn't have to sacrifice beauty for affordability and in most instances, this is unfortunately the case. I redesigned the brand using a more sophisticated typeface and color palette which worked to not only elevate the identity of the brand, but also allows consumers a more enjoyable shopping experience from purchase to putting the items away in their home.